Intelligence Dashboard
Your real-time view of everything happening in your market.
[Live]
Overview
The Intelligence Dashboard is the central hub for all market monitoring activity. It combines your signal feed, trend charts, and competitor cards into a single interface designed to answer one question: what changed in my market, and does it matter?
The dashboard updates continuously as HolyShift detects new signals. Between weekly reports, this is where you go to see the latest activity in real time.
How to Use It
- Open Intelligence — Navigate to your project and click the Intelligence tab.
- Review the signal feed — The main panel shows a chronological feed of all detected signals, newest first. Each signal includes a type badge, relevance score, and summary.
- Filter by signal type — Use the filter bar to narrow the feed to specific categories: competitor moves, funding rounds, trending topics, emerging threats, or content changes.
- Filter by competitor — Select a specific competitor from the dropdown to see only signals related to that company.
- Filter by time period — Adjust the date range to focus on the past week, month, or a custom window.
- Explore trend charts — The trend panel shows signal frequency and relevance over time, helping you spot patterns that individual signals might not reveal.
- Review competitor cards — Each monitored competitor has a dedicated card showing their recent activity, changes, and your competitive overlap.
Feature Details
Signal Feed
The signal feed is the primary view. Each signal entry includes:
- Type badge — Colored label indicating the signal category (competitor, funding, trend, threat, content).
- Relevance score — A numeric score indicating how directly the signal relates to your project.
- Summary — A concise description of what happened and why HolyShift flagged it.
- Timestamp — When the signal was detected.
- Source — Where the information came from (competitor website, press release, social media, forum, etc.).
- Suggested action — What you might do about this signal, based on your project context.
Trend Charts
Trend charts visualize signal patterns over time:
- Signal volume — How many signals HolyShift detected per week, useful for spotting whether your market is heating up or cooling down.
- Category breakdown — Which types of signals dominate, showing whether your market is driven by competitor activity, broader trends, or new entrants.
- Relevance trajectory — Whether the average relevance of signals is increasing (your market is becoming more active in ways that affect you) or decreasing (activity is tangential).
Competitor Cards
Each competitor you track gets a dedicated card showing:
- Activity summary — What they did this week (product launches, content published, pricing changes, hiring).
- Change indicators — Visual markers showing what is new versus what is ongoing.
- Competitive overlap — How their positioning and features compare to yours, updated as their product evolves.
FAQ
Can I customize the dashboard layout? The dashboard layout is fixed to ensure the most important information is always visible. You can control what appears through filters, but the structure of signal feed, trends, and competitor cards is consistent.
How far back does the signal feed go? The feed retains all signals from the time Intelligence was activated on your project. There is no expiration on historical signals.
Can I export dashboard data? Not currently. The dashboard is designed for in-app consumption. Your weekly reports provide a shareable summary of the most important signals.
What do the relevance scores mean numerically? Scores range from 0 to 100. Signals above 70 are highly relevant to your direct competitive position. Signals between 40 and 70 are moderately relevant — they affect your broader market. Signals below 40 are tangential and may be worth monitoring but rarely require action.
What's Next
- Weekly Report — See how dashboard signals are compiled into your weekly summary.
- Interpreting Signals — Learn to read signals and decide when to act.
- Competitor Tracking Overview — Understand how competitor monitoring feeds the dashboard.