Pricing
Choose your plan. Build what your market actually wants. Not guesses. Not AI assumptions. Everything here is powered by real people, real conversations, real demand.
Every plan builds on the one before it, so you get more as your startup grows.
Free — $0/month
Explore your idea.
Perfect for testing the waters. Get a clear signal on whether your idea has potential before committing time or money.
| Feature | |
|---|---|
| Go-to-market hypothesis | Included |
| Real market conversations | Included |
| Strategic direction insights | Included |
| Competitor snapshot | Included |
| Top 3 risks + opportunities | Included |
| Market white-space preview | Included |
Basic — $29/month
Validate and build.
Everything in Free, plus a full research cycle and the tools to start building. This is where you go from "interesting idea" to "validated concept with a live page."
| Feature | |
|---|---|
| Full research cycle | 500-1,000 real market conversations |
| Demand, objections & buying triggers | Included |
| Real user language extraction | Included |
| Landing page from real conversations | Generated from your market data |
| Leads | 20/month with validated ICP |
| Import ChatGPT & Claude conversations | Included |
| Positioning & messaging generation | Included |
| Build vs. don't build verdict | Included |
| Patent search + conflict detection | With AI differentiation strategies |
Pro — $147/month
Grow on autopilot.
Everything in Basic, plus continuous market intelligence, a self-improving website, and a real lead pipeline. For founders who are past validation and ready to scale.
| Feature | |
|---|---|
| Self-improving website | Optimizes based on real user behavior |
| Weekly market intelligence | Reddit, LinkedIn, competitor moves, trends |
| Leads | 100/month continuous pipeline |
| Auto-generated SEO newsletters | 5 per month from your landing page |
| AI-generated ad campaigns | Google + Meta with copy, targeting, budget |
Team — $497/month
Scale with your team.
Everything in Pro, plus collaboration tools, deep research, and dedicated strategy support. Built for teams that are ready to move fast together.
| Feature | |
|---|---|
| Team seats | 5 with role-based access |
| Deep research questions | 10/month |
| Shared insight workspace | Included |
| Bi-weekly strategy calls | With dedicated GTM expert |
| Pitch deck generator | PDF, PPTX, Google Slides |
Money-Back Guarantee
If we can't find real market signals, you don't pay. No synthetic data. No hallucinations. Just real users. If your validation comes back empty, we refund your payment — no questions asked.
FAQ
Can I switch plans at any time?
Yes. Upgrade or downgrade from your workspace subscription settings. Changes take effect at the start of your next billing cycle.
Is there a free trial for paid plans?
The Free plan is your trial. Use it to explore your idea, then upgrade when you're ready for a full validation cycle.
What payment methods do you accept?
We accept all major credit cards through Stripe. Invoicing is available for Team plans.
Do unused leads roll over?
No. Lead allocations reset each month. Use them or lose them — but with HolyShift's pipeline, you'll want to use them.
Can I add more team seats to the Team plan?
Contact support for custom seat pricing beyond the included 5 seats.
What's next
- Quick start guide — get your first validation running
- Credits and tokens — understand token-based pricing for AI actions
- Workspace subscription — manage your plan and billing