Analytics

[In Progress]

Understand exactly how visitors interact with your landing page.

HolyShift analytics gives you internal, privacy-respecting engagement data for every published landing page. Not just pageviews — scroll depth, CTA clicks, section engagement, and micro-funnels that show you where visitors convert, bounce, and hesitate.

What it tracks

Scroll depth

See how far down the page visitors actually get. If 80% of visitors never reach your pricing section, you know to move it up or fix what's above it. Scroll depth is tracked as a percentage and mapped to specific sections, so you can see exactly which sections get seen and which don't.

CTA clicks

Every button and link on your page is tracked. See which CTAs get clicked, how often, and where they sit in the page. If your hero CTA gets 10x more clicks than your footer CTA, you know where visitors are making decisions.

Section engagement

How long do visitors spend in each section? Which sections do they scroll past quickly, and which ones hold their attention? Section engagement tells you what content is working and what's being ignored.

Micro-funnels

Track the visitor journey through your page as a funnel: landed, scrolled to features, reached pricing, clicked CTA, submitted form. See where people drop off and where they convert. This turns your landing page into a measurable conversion funnel, not just a static page.

Segmentation

Raw numbers are a starting point. Segmentation tells you the real story:

By traffic source

How do visitors from LinkedIn behave differently from visitors who found you through Google? Segmentation by UTM source, medium, and campaign shows you which channels drive not just traffic, but engaged traffic.

By persona

If your landing page serves multiple audience segments, analytics can break down engagement by inferred persona — based on referring source, UTM tags, or behavior patterns. See which audience spends the most time on features vs pricing.

By device

Desktop visitors and mobile visitors behave differently. Desktop users tend to scroll further. Mobile users tend to bounce faster. Device segmentation shows you where to optimize for each platform.

By intent

Not all visitors arrive with the same intent. Some are researching, some are comparing, some are ready to buy. Intent segmentation uses behavioral signals (scroll speed, section engagement patterns, CTA interaction) to estimate visitor intent and show you conversion rates by intent level.

What you can do with it

Optimize section order

If your testimonials section has high engagement but sits below a low-engagement section, swap them. Analytics shows you which sections earn attention so you can put your strongest content where it matters most.

Improve CTAs

If your primary CTA has a low click rate, try a different position, different copy, or different design. Analytics gives you the data to make that decision. Combine with A/B testing to validate changes.

Identify leaks

Where do visitors leave? If scroll depth drops sharply after a specific section, that section might be confusing, irrelevant, or too long. Analytics pinpoints the exact sections where you're losing visitors.

Validate hypotheses

Your market research says customers care about integrations. Analytics can tell you whether visitors actually engage with your integrations section. If they do, that's confirmation. If they don't, the section might need better positioning or your traffic might not match your research.

FAQ

Is this a replacement for Google Analytics?

For landing page optimization, yes. HolyShift analytics is purpose-built for understanding how visitors interact with a single landing page — scroll behavior, section engagement, CTA performance, and conversion funnels. You don't need an external analytics tool for this.

For broader website analytics across multiple pages, tracking returning visitors over months, or integration with ad platform pixels, an external tool may still be useful.

Does analytics work with A/B testing?

Yes. When you're running an A/B test, all analytics metrics are available per variant. This means you can see not just which variant converts better, but why — by comparing scroll depth, section engagement, and CTA clicks across variants.

Is visitor data privacy-compliant?

HolyShift analytics tracks behavioral engagement patterns (scrolling, clicking, time on page) without collecting personally identifiable information from non-converting visitors. Visitors who submit a lead form provide their information voluntarily. No third-party tracking scripts are loaded on your page.

When will analytics be available?

Analytics is currently in progress. It will be available for all published landing pages when it launches.

What's next

• A/B testing — test what analytics tells you to improve
• Lead capture — track form submissions alongside engagement
• UTM tracking — segment analytics by traffic source
• SEO — drive organic traffic to your page