Sanja Zepan is a founder and startup growth specialist with years of hands-on experience in market research and early-stage validation. A mentor at LUI, one of Slovenia's leading startup support organizations.

Her job is teaching founders how to validate. How to talk to customers. How to get past the polite answers and find the real ones.

She's good at it. Years of practice good.

Sanja heard about HolyShift. AI agents running customer discovery instead of humans. She was skeptical.

She knows what a good customer interview takes. The skill. The follow-up questions. The ability to read between the lines and push past surface answers.

But could AI agents really do that?

She ran it on her own project to find out. A gamified household management platform, turning family chores into an adventure. Something she and her husband had been building and testing with customers for years.

She knew the answers. She knew the customer.

She knew what GOOD insight looked like.

Days later Sanja had her answer:

"It's great that you managed to capture 80% of the information in such a short time, information that took me years of customer interviews to gather."

That's from someone who knows exactly how hard it is to get that information out of people.

80% of it. In days.

Sanja Zepan is a founder and startup growth specialist with years of hands-on experience in market research and early-stage validation. A mentor at LUI, one of Slovenia's leading startup support organizations.

Her job is teaching founders how to validate. How to talk to customers. How to get past the polite answers and find the real ones.

She's good at it. Years of practice good.

Sanja heard about HolyShift. AI agents running customer discovery instead of humans. She was skeptical.

She knows what a good customer interview takes. The skill. The follow-up questions. The ability to read between the lines and push past surface answers.

But could AI agents really do that?

She ran it on her own project to find out. A gamified household management platform, turning family chores into an adventure. Something she and her husband had been building and testing with customers for years.

She knew the answers. She knew the customer.

​She knew what GOOD insight looked like.

Days later Sanja had her answer:

"It's great that you managed to capture 80% of the information in such a short time, information that took me years of customer interviews to gather."

That's from someone who knows exactly how hard it is to get that information out of people.

80% of it. In days.